McAllen H-E-B introduces more ways to get Janktafied

Live demonstration by Lamar Jones gives shoppers taste of new product

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McAllen H-E-B introduces more ways to get Janktafied

The Jankster Lamar Jones gives a lively demonstration at the launch of The Jank BBQ spice rub Feb. 8. (VBR)
The Jankster Lamar Jones gives a lively demonstration at the launch of The Jank BBQ spice rub Feb. 8. (VBR)

He came, he sang, he talked, he cooked. Lamar Jones joined H-E-B officials Feb. 8 in launching his newest addition to The Jank line, The Jank BBQ spice rub.

And he did not disappoint shoppers who stopped to watch the show and sample some unique dishes. Shoppers were drawn in by dishes such as Jank Brussel Sprouts, Jankanero Dry Rub Chicken sliders and Marbled Jankanero Cornbread Cake.

The new rub is just the latest in a local success story going national.

For more photos from today’s event, visit our photo gallery.

Some of The Jank’s recipes are also available online at heb.com.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

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