Author Archives: Bridget Weston Pollack

Bridget Weston Pollack is the vice president of marketing and communications at the SCORE Association. She is responsible for all branding, marketing, PR and communication efforts. She focuses on implementing marketing plans and strategies to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers and develops SCORE’s online marketing strategy.

Six Ways to Prepare for a Successful Holiday Season

Six Ways to Prepare for a Successful Holiday Season

Guess what people are doing right now? They’re starting their holiday shopping. They may not be decking the halls yet, but 17 percent of shoppers surveyed by the National Retail Federation said they start researching holiday purchases before September, while eight percent reported making purchases before the start of autumn. That holiday mentality holds steady in September before rocketing up in October and November. Customers are looking ahead, and your small business needs to…

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Corporate Social Responsibility

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What Your Small Business Needs to Know Ever wish your small business could do more for the community? Maybe you volunteer as a group or have a favorite cause, but you want to take that work a step further. A corporate social responsibility (CSR) program could be what your company needs to work toward a community mission alongside your business mission. These programs are increasingly becoming a staple of business transparency efforts; many…

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