Author Archives: Anita Campbell

Anita Campbell is a guest blogger with the Small Business Administration. She runs online communities and information websites reaching more than million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.

Five Essential Pages For Your Small Business Website

business web site

There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for. If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well. Homepage Your homepage is the virtual lobby of…

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Seven Simple Steps for Mastering Social Media

social media

Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media superstar. These seven steps will get you started. Define your marketing goals Start with a plan. Define a small set of marketing goals. (But not too many!) For example, perhaps you want to: Develop better brand loyalty in…

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Retargeting and Remarketing Helps Advertising

retargeting

When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer. Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site.  You can also use this technique to…

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